Purpose
Why we exist
That more and more companies can secure growth that endures, deciding with the whole of their value in view —and not only with the fraction the balance sheet records today.
Growth that lasts, built on 100% of your value.
Turning hidden value into competitive advantage
IVALOR Consulting is a value-creation firm founded in Madrid in 2024. It was born of an uncomfortable observation: in most companies, what weighs most in their value —their talent, their brand, their knowledge— is what is measured worst and, therefore, managed worst.
IVALOR Consulting's purpose, mission and vision
Mission
What we do
We identify, measure, manage and monetise a company's intangible value —the value its balance sheet does not record— so that its boards decide on 100% of what generates value, not on the accounted fraction.
Vision
Where we are heading
That by 2030, managing intangible value with a system complementary to the balance sheet is normal practice in well-run companies —and that deciding on 100% of value, rather than on a part of it, has ceased to be the exception.
The accounts capture a fraction of what your company is worth. We measure the rest.
The balance sheet captures only part of what a company is worth. The rest —talent, brand, knowledge, relationships— is what is measured worst and, for that reason, managed worst, and the first thing cut when the Board bears down on costs. IVALOR makes it visible, measurable and governable, and translates it into the language in which decisions are made: P&L and EBITDA. So that your Board decides on 100% of what is at stake, not on the fraction that fits in a spreadsheet.
Intangibles management: a discipline, not a report.
The intangibles valuation IVALOR produces is built into the company's ordinary governance, not into an appendix that ages — so the value identified endures and is updated each financial year.
Four commitments on intangible asset value
Every figure holds up.
A range, never a naked number; where there is no data, «not on record». Each figure comes with its range, its source and the «How was this calculated?» button one click away.
Nothing more to sell you.
We do not audit what we value, nor resell third-party software. Our intangibles valuation is always engaged on a fixed fee, decoupled from the outcome.
Value, in the language decisions are made in.
Translated into P&L and EBITDA impact, not into a qualitative heat map.
Value that endures once we're gone.
The system is built so that your team can sustain and update the figure without us in the room. A PDF in a drawer is a failure.
Behind the firm lie twenty years in senior leadership. Meet Liliana Bolós
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