Dual-scenario ROI, with a range
Every intangible in two compared scenarios — without investment and with the proposed investment — with its conservative · expected · optimistic range. Never a naked number.
Platform for valuing and governing intangibles · IVALOR™ methodology
A figure that holds up to the hard question.
The Gestor de Intangibles puts a figure, a confidence range and a source on every intangible asset in your company — talent, brand, knowledge, relationships, data — and keeps it defensible before your board, your auditor and a buyer.
~92% of the S&P 500's market value is intangible assets. Today you decide on them without a figure you can stand behind.
Source: Ocean Tomo (J.S. Held), Intangible Asset Market Value Study, 2025.
It's not a report. It's a living system.
Most intangible valuations are a PDF that starts ageing in a drawer the day after it's delivered. The Gestor turns the intangible into something measurable, defensible and governable, and keeps it current quarter by quarter — like any financial KPI.
How a figure is built
The objection to valuing intangibles is always the same: "this is soft." That's why the Gestor doesn't produce an opinion. It produces a traceable figure, validated by two independent methods.
Dual validation: formula + LLM
Every valuation runs through a cascading engine: a deterministic engine and a language model that check each other. No single model decides on its own — the figure comes from convergence, not a hunch.
Every figure, with its range and its source
Not a blunt number, but an honest range with its assumptions and its origin. The "How was this calculated?" button is one click away on every data point: method, assumptions and source. Nothing is a black box.
Aligned with IAS 38
It distinguishes the management estimate from accounting recognition, with disclaimers aligned to the intangible-assets standard. A figure that's defensible before your auditor and before a buyer in due diligence.
The goal isn't to impress. It's that the figure stays standing when someone challenges it.
Six phases. One platform.
The IVALOR™ methodology isn't a theoretical framework: it's built into the workflow. This is what you do inside — and what it gives back at each step.
1
Identify
You map your intangibles, guided by the tool, organised by the six capitals of the <IR> Framework. It returns a structured inventory, with no blind spots.
2
Value
The engine estimates the value of each intangible and its economic impact. It returns a figure with a confidence range and the source behind every calculation.
3
Activate
It translates each intangible into its effect on the business — P&L and EBITDA impact — not into a qualitative matrix. It returns the business case for investing, or not.
4
Lead
You prioritise where to act: the tool ranks intangibles by impact and expected return. It returns a reasoned decision agenda for the committee.
5
Orchestrate
You connect the levers to one another and to your initiatives in flight, so that investments reinforce rather than compete. It returns a portfolio view, not scattered projects.
6
Return
You measure the real return over time and report it with full traceability. It returns live ROI tracking and material ready for the board, the audit or integrated reporting.
What's in front of you when you log in
A dashboard that answers the only question that matters in a committee: how much it's worth, how much it costs not to act, and where that figure comes from.
P&L and EBITDA impact
Intangible value translated into the CFO's language: direct and indirect effect on the income statement, with horizon and payback.
The six capitals in a single view
The whole portfolio organised by the capitals of the <IR> Framework — Human, Intellectual, Manufactured, Social, Financial and Natural. At a glance: where you concentrate value and where you're exposed.
"How was this calculated?"
On every figure, a button. Behind it: the method, the assumptions and the source. If your auditor or your investor asks, the answer is already inside.
The Gestor in action
Corporate walkthrough
Identifying strategic intangibles and their EBITDA impact.
M&A module walkthrough
Valuing intangibles in merger and acquisition processes.
It's not the snapshot of an appraisal that ages the day after. It's continuous tracking of the value your company creates — and erodes.
Two uses, one platform
Corporate · govern continuously
For CEOs, CFOs and committees who want to manage their intangibles like any other asset: measure them, prioritise investment and report their evolution. The intangible stops being the blind spot on the dashboard.
See the corporate solution →M&A · Private Equity · value a deal
For funds, advisors and M&A leads who need to put a defensible figure on a company's hidden value: which intangibles sustain the multiple and how to defend them in due diligence.
See the M&A · PE · VC module →Who stands behind the figure
The Gestor isn't an anonymous algorithm: behind it sit a proprietary methodology — IVALOR™ — and the signature of Liliana Bolós, with 20 years governing intangibles in global brands. A figure with judgement behind it, not a black box.
Meet Liliana Bolós →See the Gestor with your own eyes
The best way to understand what it does is to see it working on a real case. Book a demo and we'll show you live.
Request a demo