92% of the market value of S&P 500 companies sits in intangible assets (Ocean Tomo, Intangible Asset Market Value Study, 2025). That figure, which has risen steadily since the 1970s, points to an uncomfortable truth for most leadership teams: what actually creates value in your company appears on no balance sheet.
Talent, reputation, organisational culture, customer relationships, intellectual property, algorithms, data these are the assets that genuinely set a company apart from its competitors, and yet traditional accounting treats them as an expense rather than as an investment.
What does this mean for your company?
It means you are making strategic decisions on incomplete information. It means your Board isn't seeing the full picture. And it means that when the moment comes to value your company whether in a funding round, a merger or an acquisition you will discover that your single largest source of value is neither documented nor defended.
The answer: governing your intangibles
The IVALOR™ methodology lets you identify, value, activate, lead, orchestrate and return the value of your intangible assets with the same financial rigour you apply to your tangible ones. This is not about qualitative reports: it is about data, metrics and a defensible ROI.