You've identified a strategic intangible. You know it holds value. But the moment you present it to the Board, the question lands without fail: "What's the ROI?" And without solid financial figures, your proposal is dismissed as "soft" or as "intangible" in the worst sense of the word.
It doesn't have to be this way. With the right methodology and the right tools, you can present the return on your intangibles with the same solidity as any investment in physical capital.
The three elements of a convincing case
1. Financial framing: Use the metrics your Board already knows and respects EBITDA, net present value (NPV), internal rate of return (IRR). Translate the impact of the intangible into these indicators.
2. Comparable cases: Market references that demonstrate the impact of similar intangibles on companies in your sector.
3. Roadmap: Don't present the diagnosis alone. Present the plan: how you'll activate that intangible, over what timeframe, with what resources and against which KPIs.
The Gestor de Intangibles as your ally
The Gestor de Intangibles by IVALOR estimates the potential ROI of your intangibles in an instant, combining a deterministic benchmark engine, an LLM for the CFO-grade narrative and scenario projection with a conservative range and traceable sources to generate the defensible draft your Board needs to make informed decisions.